The ports of arcade titles like Altered Beast, Golden Axe, and Ghouls 'n Ghosts, available in stores at launch, provided a strong image of the console's power to deliver an arcade-like experience. Since the Mega Drive was already two years old at the release in Europe, the many games available at launch were naturally more in numbers compared to the launches in other regions. A prominent figure in the European marketing was the " Sega Pirate", a talking one-eyed skull that starred in many TV adverts with a generally edgy and humorous attitude. Sega even spent several million pounds on four or five commercials starring Peter Wingfield as Jimmy, the video game addict to use his celebrity power to help popularize the slogan. Some of these adverts employed adult humour and innuendo with sentences like "The more you play with it, the harder it gets" displayed with an illustration of the waggling of a joystick. In the United Kingdom the most well known of Sega's advertising slogans was "To be this good takes AGES, to be this good takes SEGA". Unlike in other regions where the NES had been the dominant platform, the Sega Master System was the most popular console in Europe at the time. Following on from the European success of the Sega Master System, the Mega Drive became a very popular console in Europe. The European release was on November 30, 1990. The Genesis was released in the rest of North America later that year on Septemwith the suggested retail price of $189.99, $10 less than originally planned, and also $10 less than the competing TurboGrafx-16. Sega was not able to meet the initial release date and US sales began on Augin New York City and Los Angeles.
Sega initially attempted to partner with Atari Corporation for distribution of the console in the US, but the two could not agree to terms and Sega decided to do it themselves. Sega announced a North American release date for the system (under the name of Sega Genesis) on January 9, 1989.
The Mega Drive was released in Japan on October 29, 1988. The Genesis was released in 1989 and was a great home gaming console, with amazing arcade ports like Strider and Golden Axe.
The Sega Genesis has many games like Sonic the Hedgehog and Phantasy Star.
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